Media Training

Our media training is carried out by journalists so you can learn to think like a journalist – defusing the power they have when they walk into the room. We show our clients how to look beyond the news brand and assess the story from the audience perspective, staying one step ahead of the interviewer.

Vetch Mahne teaches participants how to plan ahead for the best resulting coverage, how to answer journalist questions so your message gets through and how to deal with hostile questioning. We advise on everything from where to have an interview to what to wear.

We have trained CEOs, Government Ministers, executives and entrepreneurs. Our mixture of theory and practical training means participants not only learn what they should be doing but have a recording to take away of how they did in practice. And of course we also provide specific briefings and run throughs ahead of client media appearances.

Click here to view our strategic communications services