Arle Capital Partners

Vetch Mahne launched Arle Capital Partners following their spin-out from Candover Partners, handling name change and negative legacy press perceptions.

Through a strategic programme we created a new and distinct profile for Arle, introducing them to the core media and successfully articulating their investment proposition.

The plan included developing videos to project their own insight and key messaging, as well as promoting their portfolio activity across the globe and disposals in the national media.

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“Vetch Mahne provided timely, thoughtful and valuable corporate communications advice following the complex buyout and launch of Arle Capital Partners and for two years afterwards, at a time when European economies were severely affected from the sustained economic downturn.”

Julie Foster, Director of Marketing and Communications, Arle Capital Partners